How Transgender TV Characters Teach Us About Capturing Audience Attention and Changing Opinions

Today’s guest post is brought to you by Kate Connors, Senior Account Manager and Social Media Strategist at MAC Strategies. Feel free to leave comments for them below and we’ll make sure they see them!

Caitlyn Jenner has been the talk of the town this summer since she opened up about her transition from Olympic athlete and reality television star Bruce Jenner to the woman she says she has always been. Between interviews with Diane Sawyer, her stunning Vogue cover, and her new reality TV show, she has done a lot to raise awareness and educate Americans about the transgender community. Yet before Caitlyn, the television industry was no stranger to educating Americans about the transgender community through characters and plot lines. And while many of these characters are fictional, they did help to paint a better picture of what it is like to be a transgender individual in today’s society. And for communications professionals, these shows give us ideas on how we can best reach our client’s audiences and media goals through timely storylines, relevant audiences, and successful pitch creation.

keysmash guest post kate connors mac strategies transgender characters caitlyn jenner vanity fair

Caitlyn Jenner for Vanity Fair (source)

Here is a look at three shows that helped educate Americans about the transgender community and the communications lessons we can learn from them:

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Five Things: Five Things: Crossovers That Would Make My Heart Explode

The Nerdy Girlie and SuperSpaceChick started Five Fandom Friday as a community building project, and we jumped on board. We just love things numbered in fives, so we’ve added their topics to our Five Things feature. Check out this week’s #Fandom5 under the cut.

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snog marry bff header keysmashLook at poor Harry. So tortured. That’s because we gave him a hard decision to make, and now we’re going to force a similar decision upon our readers. Out of each of the following trios, whom would you snog, whom would you marry, and who would end up as your BFF? We’ll tell you ours if you tell us yours. Well, actually we’ll tell you ours anyway.

Isn’t it good to know we care about the real issues here at Keysmash? Okay, go!

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Fleet Week, 2015: Empty cove looking for ships

keysmash fleet week ship celebration headerLast December we launched a fleet of the most seaworthy ships fandom has ever seen. We’ve been meaning to assemble a new one ever since, because there are so many more out there just waiting to be steered in and docked. (What, docking, what?) From Sunday, August 30th to Saturday, September 5th, we’d like to feature YOUR favorite ships. This isn’t about ranking, or voting, or anything, it’s just about sharing your faves and squeeing with others. For details, see the text copy and pasted from our first call for submissions below.

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*GWOTY = greatest week of the year

keysmash gishwhes greatest week ever random dancing gif


For the second year in a row, we compiled a team to participate in GISHWHES – the greatest internet scavenger hunt the world has ever seen. Team GISHSMASH rocked it once again, not only completing an impressive amount of items from the 200+ on the completely random, occasionally impossible-seeming list, but being the coolest, most supportive team anyone could ask for.

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Through The Dark

Warning: This post talks about mental illness, specifically depression and anxiety, and mentions of suicidal and self-harm thoughts. If you or someone you know is suffering from mental illness or is suicidal, please seek professional help and guidance 1 (800) 273-8255 (National Suicide Prevention Hotline U.S.) If you are outside the U.S. refer here for international crisis centers and hotlines. 

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Read Harder: A collection of poetry

keysmash read harder challenge headerI’m taking part in Book Riot’s Read Harder challenge. You can see the list of tasks here. Every other week I’ll be posting a list of books that will fulfill one task, and then choosing one to read. This week’s task is to read a collection of poetry. This is going to be especially challenging for me because I’ve never really liked poetry. Help me pick a collection that won’t be too painful.
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